The initial concept plan developed by Farmer D Consulting included a Jewish community farm, Farm Worker Village, Ag Research Center, Co-Working Space, Commercial Greenhouses, Offices, Farm to Table Restaurant and Retreat Center. In 2014, Farmer D moved there with his family to implement the first phases of this vision focusing on the Jewish Community Farm called Coastal Roots.

For the next five years Farmer D served as the Director of Agricultural Innovation and Development for Leichtag Foundation and helped further the vision while implementing several components including Coastal Roots Farm, The Farm House landscape, new commercial greenhouses, an Israeli Ag Innovation Hub and more.